Meet Julie — She’s the New Emergency Contraceptive That’s Irresponsible AND Trendy
If you like the concept of emergency contraceptives, you will love Julie, the new “name brand” morning after pill being aggressively and shamelessly pushed by marketers. She’s hip, she’s fun, she’s carefree and makes it so cool to be irresponsible. Regardless of how one feels about this kind of pregnancy intervention, irresponsibly should never be glorified.
Emergency contraceptive companies now market heavily on the notion that the pill can be shipped to your door, hassle-free, and free from prying eyes who might judge your life choices. Because if there is one thing that leftists need desperately, its approval. They need other people to get behind them, support their lifestyles, celebrate their shortcomings, and never tell them to make better choices.
“As health companies step up marketing for morning-after pills, they are ushering in bright packaging and TikTok videos. ‘We want it to be fun and shareable.'”
“The morning after pill gets a Gen-Z rebrand.”
The Washington Post
Drug companies are now using TikTok to entice pill-users — primarily women in their early 20’s who believed the lies sold to them by hook-up culture. The marketers will use memes, viral audio clips, and upbeat explainers to draw customers in. This is “fun” and “shareable.” The companies promise renewal, a band new start for young women who want to continue living promiscuously but never want to face the consequences.
This is pregnancy prevention, not an over-the-counter stimulant — so why are they marketing it in this way?
“Julie, Plan B, Take Action, and all of the other FDA approved emergency contraceptive pills on the market all have the same active ingredient – levonorgestrel at a dose of 1.5mg. Through creating Julie, we aim to change the conversation around EC, and provide education and empathy rather than shame and stigma.”
Julie
Additionally, Julie, along with other emergency contraceptive brands, claim to not be the same as an “abortion pill.” However, the central active ingredient, levonorgestrel, has been found to possibly work as an abortifacient, rather than simply delaying ovulation.
“Many doctors and researchers claim that it has either no—or at most—an extremely small chance of working via abortion. However, the latest scientific and medical evidence now demonstrates that levonorgestrel emergency contraception theoretically works via abortion quite often.”
NIH
Currently, Julie is available for purchase in all 50 states, including states with newly-established total abortion bans — regardless of personal opinions, this may kick-off some legal challenges, or require current laws to be adjusted accordingly.
Overall, this should be the lesson learned: drug companies do not care about the consumer, they care about turning a profit. The morning after pill has significant side effects, including headaches, nausea, vomiting, abdominal pain, bleeding and changes to future menstrual cycles — not so “fun” and “sharable,” now is it?
Irresponsibility shouldn’t be de-stigmatized, there is a reason society looks down on certain behavior — because some things are simply bad ideas that don’t deserve cultural approval.
