Raise your hand if you have ever been stuck in a creative lull?

*every content creator raises their hand*

If you’ve never been in a creative lull, you’re lying, and if you have no idea what I am talking about, then you’ll get there someday!

I have taken a number of social media courses, and one of the key takeaways I have found helpful is repurposing content or getting multiple posts out of one piece of information.

There are many ways to take content from the past and reuse it today, maybe just change up the wording, format, or platform. If you think about it… How often is your entire audience seeing EVERY post? Never.

So it is good to reiterate products or messages you want to get eyeballs on.

Here are a few ways you can take old content and make it new again:

  1. If you’ve posted a video longer than 3 minutes, then you can cut that video into a shorter TikTok/Reel type video, promoting the longer-length video and directing users to where they can watch it.
  2. Take blog post segments or quotable segments and turn them into tweets or quote graphics on Instagram & Facebook.
  3. Direct your audience to specific content through Instagram Stories. Once or twice a month, you can go through and do a “Recap” of certain content through stories.
  4. Reintroduce yourself to your audience. Your audience is forever changing as your brand evolves, so it’s good to check in every once in a while and remind people about your mission and who you are.
  5. Take valuable information you’ve posted about in the past and reword it with a different picture/graphic/video to post to Instagram.
  6. Photo dumps haven’t made their way into the past just yet. People like to see a person’s or brand’s life behind the scenes. As long as the first picture is aesthetically pleasing, then the others are for fun! These would be good for monthly recaps with pictures from the past month or if you go on a trip or event weekend.
  7. Take your best-performing content and send in a newsletter at the end of each month!

There are so many different ways to repurpose old content. Get creative and think of a way to put a spin on valuable content you have posted in the past.

Let me know in the comments suggestions on how you put a spin on old posts to make them new again!