On Monday, Starbucks began a new dress code policy for its baristas aiming for simplification of appearance. This change is receiving backlash by Starbucks staff.
The Associated Press reports, “More than 1,000 Starbucks baristas at 75 U.S. stores have gone on strike since Sunday” in protest of the dress code.
Starbucks made a statement on its new dress code in April, explaining the nature of the code and why the company is updating it:
“[S]tarting May 12, we’re evolving our dress code in all stores to focus on simplified color options that allow our iconic green apron to shine and create a sense of familiarity for our customers, no matter which store they visit across North America.”
A solid black top – which can be a short or long-sleeved crewneck, collared and button up shirts – and khaki or blue denim jeans comprise the new dress code. The company said it can provide two free Starbucks branded t-shirts to staff unable to satisfy the dress code through their current wardrobe.
Starbucks believes its updated dress code will enable the company to “deliver a more consistent coffeehouse experience that will also bring simpler and clearer guidance to our partners, which means they can focus on what matters most, crafting great beverages and fostering connections with customers.”
In response to the strikes, Starbucks stated, “While the union is focused on a simplified dress code, we’re focused on providing the best job in retail with a wage and benefits package that averages more than $30 per hour for hourly partners. It would be more productive if the union would put the same effort into coming back to the table that they’re putting into protesting wearing black shirts to work,” Starbucks said in a statement.
The company also noted that only 1 percent of its staff have been involved in the strikes. Starbucks Workers United, a union, posted on X that staff find the dress code arbitrary and deserve “fair union contracts.”
